Rémy Martin Cognac celebrated the launch of its new global campaign, One Life/Live Them in Ghana on 26th February at the Shaka Zulu Bar & Restaurant. The featured guests were brand ambassadors, Jay Foley and Steven Adusei, whose diverse personal and professional paths and interests are a true reflection of the One Life/Live Them concept of living life with many passions.
Some of Ghana’s top bloggers, media and cultural influencers were in attendance to meet the brand ambassadors, experience the lively One Life/LiveThem lifestyle, enjoy classic Rémy Martin cocktails, and create their own custom version of the campaign photo with The Rémy Martin Slash-Card website microsite (http://slash.remymartin.com). Foley and Adusei will be featured in a series of print, billboards, and digital ads throughout Accra.
“I desire to help more people reveal their talents so they can live their lives to the fullest. When you open up, you can let more out. That is the exact reason why I feel so honoured and enthusiastic to be part of the Rémy Martin campaign; to let more people understand: One Life/Live Them,” shares Foley of Live FM, one of Ghana’s most successful radio stations, founder of international award winning 2131 Group of Companies, a television presenter at 4syte TV, and an aspiring pilot.
“Modern men are not defined by one thing that they do, but all that they do. They meet new people, go to new places, and try new things. These men get one life, but lead many. With the One Life /Live Them campaign, Rémy Martin recognizes this generation and salutes them in Ghana and around the world,” says Alvin Saal, Rémy Cointreau Marketing Manager, Ghana.
“The Rémy Martin One Life/Live Them campaign is a celebration of people who follow many passions which are not defined through a single perspective. In Ghana, a term to describe someone doing multiple things at a once is called ‘One-Man-One-Thousand’, which is traditionally looked down upon but with this campaign it showcases people like me in a positive light and that feels good,” adds Adusei, a renown fashion and lifestyle photographer, graphic designer and CEO of Petrol Head.
In alignment with the global One Life/Live Them campaign, Rémy Martin will continue to highlight and recognize extraordinary Ghanaians who are defined by multiple passions.
Here are some photos from the launch event.